| | Look under cap: Unwrap the experience: You lose: Now drink our product.
Coca-Cola has a promotion where you could win a PSP handheld video game
system, or the new PS2, or a PlayStation2 game. So being a sucker for
soda giveaways, I bought a bottle (plus feeling a little sick, coke
makes me feel better).
And I did not win. Under the cap it said:
DRINK
COKE
PLAY
AGAIN
Which was a little disappointing. And that's the point of this post.
It's funny how most people don't win and then have to drink their soda
all disappointed. Your very first sip from the bottle will be one
tainted with the twist of disillusionment. And people will always take
a sip of soda RIGHT after finding out that they lost. You just took the
cap off, of course you'll take a sip. So every coke contest loser will
mix the taste of coke with feelings loserville.
Would soda companies really want to people to associate the taste of
their product with defeat? There is that very sharp subconscious
undertone every time you lose and then drink their product.
--
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| | Posted 2/2/2005 11:16 AM - 91 Views - 40 eProps - 21 comments
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